The banner is an essential digital design component that displays important and brief messages targeted toward users. Banners are usually positioned in highly visible areas, occupying the entire width of the top of a page or of the mobile phone screen.
Banners present the user with a choice between following its initial purpose or dismissing it. Regardless of the choice, the user will need to perform an action. It is important to remember that only one banner should be shown at a time.
Although banners come in different shapes and sizes and have various purposes, the basic anatomy of a banner remains the same. Four key elements constitute this UI element, namely: visuals, container, text and CTA.
According to their purpose, there are five main types of banners that are widely used on websites and apps:
There are a couple of aspects to keep in mind when choosing a banner for your website or app.
Banners should be placed in a place where the users can easily see them. However, the importance of the banner message should also influence the placement of it on the page.
Banners need to exclusively address one topic. If you have multiple information to communicate to the users, use multiple banners.
Banners do not offer complex and large bodies of text - they are straightforward messages that are meant to convince the users to perform certain actions. This is why banners need to be visually as simple and concise as possible.
In the same manner, the text of the banner has to be accessible and easy to understand. A banner, no matter what purpose it has, should get the idea across to every user who encounters it.
As long as the content of the banner does not contain urgent information, every banner should be dismissible.
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