Color Styles - UI Design

Color is a powerful UI design element that helps the user navigate more easily and effectively through the whole design. Colors can also increase communication levels and make your brand stand out and be remembered by the users. It can dispense visual continuity and consistency and help deliver an aesthetically pleasing look of the design.

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• Use colors cautiously in nongame apps and designs. Overuse of colors can withdraw the attention from the primary message of the design and switch the focus of the user towards the colorful design. Use pops of colors that can match the design’s purpose and interface.
• Use different colors for different meanings. Use colors to express messages and help the users understand them. Don’t use the same color for different purposes as it might confuse the uses.
• Ensure that the colors work well together both in dark mode and in light mode. The majority of designs offer two different contexts, so in this case, make sure that the colors chosen can be matched and seen by the user. Test and see if the colors match the different states of the element and the design. Test the color scheme and see how it looks in different lights and variants.
• Stay away from colors that are hard to notice and perceive by the users. Creating an aesthetically pleasing design requires more than choosing pretty colors. Test how those colors look together and how the audience can perceive and navigate through them. Take into consideration people who have color blindness and choose the colors wisely.

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• Use colors to create to reinforce the meaning of a design page. Colors can be used to make elements stand out and to help the user interpret information more easily.
• Use colors to create a visual hierarchy. Colors can help create an overall hierarchy of the design page. Some colors stand out more than others, and the users can focus on the more powerful colors first, only then switch to more neutral colors.
• Use colors to create an accessible experience for the users. Colors help create a contrast that can make your design stand out and be easy to read.

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1. Choosing The Primary Color

This is the basis of your UI UX design, as it covers most of it - 60%. It will set the tone and atmosphere for your page, so consider a few aspects before you pick one. When designing for brands, we must consider the brand identity. By respecting it, we can make sure that the brand message is conveyed.

Another important aspect that we have to consider during the design process is our target audience. For example, if our public mainly consists of Gen Z, we would strive to create dynamic and playful interfaces.  The final aspect we should pay attention to is our design goal. If we want our app design to convey a positive and joyful message, we will never select dark and bleak hues.

2. Choosing The Secondary Color

The second color, which covers 30% of the user interface design, must complement the primary shade. We can use the color wheel to identify what colors match our first selection. Think about integrating complementary colors, such as red and green, into your designs.

An essential property that the secondary color has to possess is contrast. The shades we pick should be distinctive enough to avoid blending in. The secondary shade also supports the overall mood of the website. We use this color for design elements such as the brand logo, headings, icons, and subtitles. A great example of the use of color theory is in the design of the McDonald’s page - yellow perfectly complements the famous red background while conveying a youthful and energetic message. 

3. Choosing The Accent Color

The remaining 10% of the design acts as a pop of color. Similarly to the secondary element, we should keep contrast and mood in mind when we select the accent. Choosing the accent may be a little challenging because you already have to keep the other two colors in mind. Do not worry, there are countless sources of inspiration on the internet from which you can borrow ideas. This 10% is reserved to highlight elements such as call-to-action buttons and badges.

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Our uinkits system is a Figma Design System and UI Kits that include UI components that allow you, as a UI UX designer, to create your design products as quickly as pressing a button. You can find various color styles and gradients and everything you need to create the perfect product design in Figma – all in just a few clicks. All you have to do is take the UI design component you need, and you’re ready to use it in your designs!

So, get your uinkits package and start designing now!