I’m sure that at least once in your design career, a client said that they want a UI/UX website design similar to the one from Apple. We must admit that due to its strong online presence, Apple managed to set a standard in the design industry.
Even if it has a minimalist design, with simple and flat elements, the Apple website is considered to be one of the best-designed websites. As well as Google, the company is trying to maintain a consumer-focused Apple design, with an organized navigation experience along with high-quality elements that can easily keep users engaged.
If you didn’t know, Apple’s website wasn’t this good from the beginning. It started as a simple website, but in time, with a lot of research about its customers, the company created the perfect website that is intuitive and offers the best user experience.
Apple follows a series of key principles that transform a basic website into an engaging one that is able to attract more customers and generate sales.
Apple is always making sure that the website Apple design is organized yet minimalist, and easy to navigate through, because this way it avoids potential distractions users might have when scrolling. Using a lot of white space that highlights the most important elements of the design, and with a structured design that follows a pattern, Apple is able to offer a professional-looking website that represents a standard in the design community.
- Modern Apple Design Style
Even though Apple likes to keep things simple, you will see modern elements implemented in the webpage, such as a strong contrast or modern animation and elements to make the overall website look more professional. This way, the bounce rate is becoming lower, while the engagement is significantly improved.
The Apple website is easily recognizable based on the iconic font used, called San Francisco. But previous to San Francisco, Apple had another iconic font called Helvetica Neue. Most of you only know the San Francisco font because it was implemented more than 10 years ago, in different weights, and now all the operating systems, along with the iPhones and other Apple devices feature the San Francisco icons font.
The Apple website is able to impress designers as well as potential customers through attention to detail. In their design, every element, shadow, or animation must have a well-determined purpose. Every image has its place, and the animations are created to highlight certain elements and keep users engaged in the content.
Also, Apple puts a lot of emphasis on microinteractions, which are usually important elements that transform the overall user experience. Microinteractions are usually integrated into a minimalist design because they are able to make a good impression without distracting users.
The website design from Apple is created in a way that highlights their products. Even if there are a lot of elements, the white space and the organized layout can accentuate the importance of a certain product. Using high-quality videos and images, Apple draws the user’s attention and redirects it to the most important features.
As you might have noticed, Apple doesn’t like to add unnecessary words to its content to make it feel more professional and elevated. Instead, the iPhone maker chooses to create content that is simple and easy to understand, and that is able to clearly communicate all the product features.
So, instead of boring potential customers with unnecessary descriptions, they only have the role to make the website feel more professional, Apple chooses to change this approach and make it an impressive design through a simple and clear message.
The company is making significant efforts in order to maintain an Apple design system that feels intuitive and easy to use. This way, the customers will have a great experience from the first moments of interaction, because the interface seems familiar yet different, but in a good way.
Keep in mind that, like other websites, Apple includes more advanced features but they are not being displayed for the first time to avoid a potentially overwhelming feeling.
The Apple design system is able to reflect its efforts in creating a smooth and organized user experience. If you want to create your website to be similar to the Apple website, make sure that you follow some of these principles of minimalist design and organized content.
We at uinkits understand the importance of great user experiences and creating amazing UI designs. That’s why we’ve developed a Figma UI Kit with design components that include these essential UI elements that enable you to design intuitive and user-friendly interfaces effortlessly.
“You press the button, we do the rest.” – Kodak.
Inspired by this iconic tagline from Kodak, we believe in simplifying the design process for you. Our Figma UI Kit, uinkits, is a complete design system with UI components that allows you, as a UI UX designer, to create your products as quickly as pressing a button.
Our design system includes UI components, icons, variables, cards, buttons and everything you need for your design process. All you have to do is take your UI design component needed, and you’re ready to use it in your designs!
