The Psychology Behind Aesthetic UI Design

The UI design, also known as user interface design, is now an important aspect of design that has a significant impact on the user experience. A well-designed UI design not only looks good but also offers the opportunity to understand the psychology behind the user’s actions.

The aesthetics of a website or app is not just a superficial aspect and plays a crucial role in the user experience because it can influence how users interact with a certain interface. 

• Brand identity and recognition: A visually appealing interface is able to reinforce the brand identity and recognition among users. Make sure that the UI design is aligned with the brand message to ensure a cohesive experience. 

• First interaction: The first interaction is always important because it can define the entire relationship with users. When a UI design is visually appealing and attractive, users will be more likely to come back for a second interaction and eventually become loyal customers. 

• Improved user experience: keep in mind that a well-designed user interface has, at the same time, a visual hierarchy and an intuitive setup. This way, you will ensure that users will easily scroll through your website or app, creating an enjoyable experience. 

If you are a UI/UX designer who wants to design impressive UI interfaces, you must learn some of the most important design principles. Also, it’s important to understand the perceptions that describe how certain users understand an interface and interact with it. 

The color psychology, typography, and visual hierarchy are not really noticed in particular, but together they create an aesthetic design that attracts more and more users. 

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Visual Hierarchy 

The visual hierarchy represents the process of organizing different elements in a way that can highlight the importance of certain messages or components. Using methods such as changing the size, color, contrast, and placement of elements, UI/UX designers are able to redirect the user’s attention to the most important components in the website or app interface. 

The messages that need to be first read will be designed with a much larger and bolder text, to make sure that users will naturally read it before scrolling to other messages in the body text.

So, a structured UI design will be able to help users determine the actions they need to take and in what order, to avoid the potential confusion that might occur. 

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Color Psychology 

Colors have a significant impact on a UI design because they can easily influence the decision-making process and the overall emotions. Choosing the right color palette for your website or app is a crucial process because colors play a crucial role in the user’s perception. 

Warm colors such as red, orange, or yellow, along with cool colors like green, blue, or purple, represent the main two categories from which you can choose. The cold colors give the impression of peace or stability, while warm colors are associated with enthusiasm and vitality. 

For example, the color blue evokes professionalism and trust, while red creates urgency. Every color must be chosen carefully to create a smooth user experience, avoiding potential distractions. 

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Typography 

The psychology of design is also included, which represents an important element because it can influence the overall readability of the website or app, and can attract or make people bounce off your website. Fonts that have the right size, spacing, and weight are able to easily have an impact on the user experience. 

For example, sans-serif fonts are usually perceived as clean, minimalist, and modern, compared with the more elegant serif fonts. A good combination of contrast and font will significantly reduce visual strain and maintain the user’s engagement. 

Keep in mind that an aesthetic UI design is more than just a visually appealing website or app, and involves different psychological principles that have an impact on how users think, feel, or behave when interacting with the design. 

The layout structure, along with the color palette and typography, represents important elements that have the power to influence the engagement at perception at the same time. Make sure that as a UI/UX designer who is focused on design principles, you will create UI aesthetic designs that provide an intuitive experience. 

We at uinkits understand the importance of great user experiences and creating amazing UI designs. That’s why we’ve developed a Figma UI Kit with design components that include these essential UI elements that enable you to design intuitive and user-friendly interfaces effortlessly.

“You press the button, we do the rest.” – Kodak.

Inspired by this iconic tagline from Kodak, we believe in simplifying the design process for you. Our Figma UI Kit, uinkits, is a complete design system with UI components that allows you, as a UI UX designer, to create your products as quickly as pressing a button.

Our design system includes UI components, icons, variables, cards, buttons and everything you need for your design process. All you have to do is take your UI design component needed, and you’re ready to use it in your designs!